Karats and Keepsakes

REBRAND

While the heart of the boutique remains the same—we’ve given the brand a playful refresh. I’ve created a new main logo + logo variations and carefully selected a color palette and typography to give this well-established brand a much-needed update, while still remaining simple and recognizable.

Year
2022

Client
Karats and Keepsakes

Comparison of logo redesign. The left side shows the old logo with a large, overlapping black X with horizontal lines near the top and bottom, and the text 'KARATS AND KEEPSAKES' underneath, labeled 'BEFORE'. The right side shows the new logo with the word 'KARATS' in large, elegant font above smaller text 'AND KEEPSAKES', labeled 'AFTER'.
Black text on white background reads 'KARATS AND KEEPSAKES'.
Blurred background of a store window displaying clothing and accessories with the text 'Apparel / Accessories Karas' overlayed.
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Logo for Karaats and Keepsakes featuring a black circle background with white text
Black circular logo for Karya Stars and Keepsake Boutique with white text and monogram.
A black circle with white abstract lines forming the letters K and Y.
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Logo for Karats and Keepsakes featuring a black oval icon with the initials K and K, and the brand name in elegant black font beneath.
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Text logo for Karats featuring apparel and accessories.
Color palette chart titled 'Karats and Keepsakes | Branding' with five color swatches labeled Charcoal, Nude, Mauve, Cream, and Stone, including their HEX, CMYK, and RGB values.
Text on a dark gray background that reads 'KARATS AND KEEPSAKES' with 'AND' positioned vertically.
Logo for Karats and Keepsakes with a rectangular border and the brand name in stylized font.